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September 06, 2010
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Recyclable Shoes Keep Walking… and Walking…
by Beth Buczynski
In a refreshing turn of events, Timberland, world famous maker of rugged footwear from sandals to steel toed boots, has announced its Earthkeepers 2.0 line of shoes. With this line, Timberland strives to close the ecological loop by creating shoes with high levels of recycled content that also breaks down and can be recycled again into more new shoes when the time comes. This type of design is refreshing, now more than ever, as companies scramble to create marketing campaigns that promote their new, “green” products.

Even the soles of the Earthkeepers 2.0 line are environmentally friendly, featuring a new patented technology that de-vulcanizes waste tire rubber into a quality recycled rubber compound that can be used as a raw material. This technology is supplied by Green Rubber Inc., a Malaysian company whose partnership with Timberland was announced earlier this year.